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The Interactive Website Health Checklist
Is your website a powerful business tool or just an online brochure? Go through this checklist to find out, then get your personalized score and actionable feedback.

Section 1: The Technical Foundation

A strong website starts with solid groundwork. These technical elements are crucial for user experience and how Google sees your site.

Does your website load in under 3 seconds on both desktop and mobile?

Tip:Test with Google PageSpeed Insights. Optimize images, minify code, and enable browser caching.

Does your website look and function perfectly on any screen size?

Tip:Test all buttons, forms, and navigation on your phone. Over 50% of traffic is mobile.

Does your URL start with https:// and show a padlock symbol?

Tip:Essential for security and trust. Google actively prioritizes secure sites.

Is your website consistently online, with minimal downtime?

Tip:Downtime means lost customers. Choose a provider known for high uptime.

Section 2: User Experience (UX) & Design

A beautiful website is good, but an easy-to-use one that converts is great.

Can visitors easily find what they are looking for within a few clicks?

Tip:Keep your main navigation menu to 5-7 clear items. Confused visitors leave.

Does your site look professional, modern, and reflect your brand?

Tip:Your website is your digital storefront. A polished look builds trust.

Are there prominent buttons telling visitors what to do next?

Tip:Guide users with clear CTAs like 'Get a Quote' placed above the fold.

Is text easy to read? Are paragraphs broken up with headings and images?

Tip:People scan online. Use short sentences and plenty of white space.

Section 3: Business Tools & Local SEO

Your website is not just a brochure; it is a powerful tool to attract and convert customers.

Do your pages use keywords local customers would search for?

Tip:Use terms like 'plumber Banbury' in titles and content to rank higher locally.

Is your Google Business Profile claimed, filled out, and active?

Tip:Crucial for local visibility on Google Maps. Respond to all reviews.

Is your phone number, email, and a working contact form easy to find?

Tip:Do not lose leads to broken forms. Test them regularly.

Are tools like Google Analytics installed to track visitors?

Tip:You cannot improve what you do not measure. Analytics provide insights for growth.

Section 4: Trust & Compliance

Building trust is essential for turning visitors into loyal clients.

Does your site feature genuine testimonials or reviews?

Tip:Social proof is powerful. Actively ask satisfied clients for reviews.

Do you have a clear Privacy Policy and a compliant cookie banner?

Tip:This is a legal requirement in the UK and builds trust.

Do you have clear Terms of Service outlining the rules for use?

Tip:Protects your business legally. Link it clearly in your footer.

Is your full business name and address clearly displayed?

Tip:Legal compliance and transparency build customer trust.

Section 5: Interactive Features

High-performing websites use dynamic features that solve real problems and impress customers.

If mobile, do you have a live map for customers to track you?

Tip:A custom feature we specialize in. Eliminates 'where are you?' calls.

Can customers book appointments directly on your site 24/7?

Tip:Streamlines operations and captures bookings while you are away.

Do clients have a secure area to track projects or access files?

Tip:Enhances transparency and provides a professional, high-touch experience.

Do you have interactive tools like an instant quote calculator?

Tip:Engages visitors and pre-qualifies leads automatically.

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